For nearly 20 years, Retro Fitness has been providing members with a timeless approach to exercise, health, and fitness.  With 200 health clubs open or in development, Retro Fitness is one of the fastest-growing High Value-Low Price franchises in the United States.  Led by former Starbucks executive, Andrew Alfano, and a new leadership team, Retro Fitness provides investors and franchisees with a full suite of services including real estate site selection, training, in-club support, marketing services, and operations to deliver a turnkey and operational solution.

Job Description:

We are seeking a skilled and experienced Paid Media Manager to join our dynamic marketing team. As a Paid Media Manager, you will be responsible for planning, executing, and optimizing our paid media campaigns across various platforms. Your role will involve managing budgets, analyzing performance data, and driving strategic initiatives to maximize our digital advertising efforts. The ideal candidate has a strong background in paid media strategy, excellent analytical skills, and a proven track record of delivering successful campaigns. This is a fantastic opportunity to make a significant impact in a fast-paced and innovative environment. This in an on-site position based at the Retro Fitness Support Center in West Palm Beach, FL.

Responsibilities:

·         Develop and execute paid media strategies: Plan and implement comprehensive paid media strategies across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant advertising channels.

·         Campaign management: Create, launch, and optimize paid media campaigns to drive brand awareness, lead generation, and conversions. Monitor campaign performance, budgets, and key metrics, and make data-driven adjustments to achieve campaign objectives.

·         Keyword and audience research: Conduct in-depth keyword research and audience analysis to identify target keywords, demographics, and interests for effective campaign targeting and optimization.

·         Ad creation and testing: Develop compelling ad copy, headlines, and visuals that align with campaign objectives and target audience. Conduct A/B testing to optimize ad performance and maximize click-through rates (CTR) and conversion rates.

·         Landing page optimization: Collaborate with the marketing and web development teams to ensure landing pages are optimized for conversions and align with campaign objectives. Make recommendations for improvements based on data and user behavior analysis.

·         Budget management: Monitor and manage campaign budgets effectively to achieve desired return on ad spend (ROAS). Regularly review performance and adjust budget allocations to maximize campaign performance and efficiency.

·         Performance tracking and reporting: Utilize analytics tools to track, measure, and analyze campaign performance. Prepare regular reports on key metrics, including impressions, clicks, conversions, cost per acquisition (CPA), and return on investment (ROI). Provide actionable insights and recommendations based on performance analysis.

·         Stay updated with industry trends: Keep abreast of emerging trends, technologies, and best practices in paid media advertising. Identify opportunities for innovation and optimization to drive continuous improvement and stay ahead of the competition.

Requirements:

·         Bachelor's degree in marketing, advertising, or a related field. Relevant certifications (e.g., Google Ads, Facebook Blueprint) are a plus.

·         Proven experience as a Paid Media Manager or similar role, managing paid advertising campaigns across platforms like Google Ads,  Facebook Ads, LinkedIn Ads, etc.

·         In-depth knowledge of paid media platforms, advertising tools, and ad formats. Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to optimize campaign performance. 

·         Proficiency in web analytics tools such as Google Analytics or similar platforms.

·         Excellent written and verbal communication skills, with the ability to create compelling ad copy and communicate campaign performance effectively.

·         Strong project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.

·         Detail-oriented mindset with a focus on continuous improvement and staying up-to-date with industry trends and best practices.

·         Self-motivated and proactive, with a strong sense of ownership and accountability.

·         Experience with e-commerce or digital marketing for an online business is highly desirable.

·         Team player with strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.

·         Results-driven mindset with a passion for achieving targets and driving measurable outcomes.

Note: This job description is a general outline of key responsibilities and qualifications and may be amended or modified as required to meet the needs of the organization