At Retro Fitness, we believe in the timeless power of exercise, health, and fitness to enrich people's lives. For over 16 years we have been delivering a great member experience by offering world-class equipment, group classes, a Zen Den for relaxation and recovery, as well as on-app seasons and episodes of our popular shows like Retro Fitness Kitchen, Retro Fitness Nutrition, At-Home Workouts, Cobra Cycle Classes, Mental Health, and more.  Join us and become a part of a team driven by values that put customers first while helping people live their healthiest lives.

Job Overview:

We are seeking a dynamic and results-driven Field Marketing Manager to join our Retro Fitness team. As the Field Marketing Manager, you will play a crucial role in developing and executing strategic marketing initiatives at the local level to drive membership growth, enhance brand awareness, and strengthen community engagement. This in an on-site position based at the Retro Fitness Support Center in West Palm Beach, FL.

Key Responsibilities:

·         Local Store Marketing:

o   Develop and implement comprehensive marketing strategies tailored to each Retro Fitness location.

o   Collaborate with franchisees, field operations team, and their respective club managers to identify and activate local marketing opportunities with business goals and objectives.

o   Leverage market research to identify local trends, competitor activities, and opportunities for differentiation.

 

·         Brand Promotion:

o   Execute brand campaigns at the local level to enhance Retro Fitness visibility and awareness.

o   Manager and implement promotional events, partnerships, and sponsorships to drive brand recognition within the community.

 

·         Digital Marketing:

o   Assist local franchisees in development of local digital marketing efforts, including social media campaigns, email marketing, mobile app, local website updates, and online advertising.

o   Monitor and analyze the performance of digital marketing initiatives, making data-driven recommendations for optimization.

 

·         Community Engagement:

o   Build and maintain relationships with local businesses, schools, and community organizations.

o   Organize and participate in community events to foster Retro Fitness involvement and showcase the brand's commitment to a healthy lifestyle.

 

·         Collaboration and Training:

o   Work closely with franchise owners, gym managers, and staff to ensure alignment with marketing initiatives within assigned region (approximately 40-50 franchisees).

o   Provide training and support to on-site teams to enhance their understanding of marketing strategies and local promotions.

 

·         New Store Openings:

o   Serve a crucial role in coordinating and executing marketing initiatives for new Retro Fitness club openings. 

o   Collaborate with corporate teams, franchise owners, and local club teams to create impactful pre-sale, grand opening, and post-opening marketing campaigns.

o   Oversee the development of marketing plans, including advertising strategies, promotional events, and community outreach, to generate excitement and awareness leading up to and during the opening phase. 

 

Qualifications:

·         Bachelor's degree in Marketing, Business, or a related field.

·         2-3 years experience in field marketing, preferably in the fitness, restaurant or retail industry. Franchise experience strongly preferred.

·         Demonstrated understanding of digital marketing channels and tools.

·         Excellent communication, interpersonal, and relationship-building skills.

·         Ability to work independently and collaboratively in a fast-paced environment.

·         Creative thinking and problem-solving skills.

Benefits:

·         Health, dental, and vision benefits.

·         Opportunities for career growth within a rapidly expanding fitness franchise.

·         Free Ultimate club membership to workout at any of our clubs