Franchise Business Coach Central New Jersey (Tinton Falls or Freehold area)

Future Opening: Franchise Business Coach

Full Time • Central New Jersey (Tinton Falls or Freehold area)

Franchise Business Coach:

  • Manage personal working relationship with Franchisees while remaining committed to the brand and corporate objectives. Focusing daily on standard of excellence in all areas of the business.
  • Coaches and develops all assigned clubs to provide excellence in service to our members.
  • Provide guidance to Franchise personnel in all facets of Health Club operations including new member growth, member service, profit center revenue generation, cost controls, marketing, purchasing, and people development.
  • Ensure franchisee compliance to Corporate standards through audits, operations evaluations, business reviews, and training programs.
  • Recognize and share best practices, standards of excellence, procedures and ideas throughout the Retro Fitness system. Staying within Franchise brand and vendor guidelines.
  • Each interaction in the club must have a net positive impact on their net members, PT dollars, overall P & L, member experience, or team growth and development.
  • Sales leader, sales trainer, sales coach for each person within the clubs assigned to you.
  • Weekly communication and meetings with COO on job related activities and developments.
  • When working with clubs stays within Retro Fitness’s preferred vendors, standards of excellence, and procedures. We do not want any cowboy coaches.
  • Unitizes existing tools and analyzes financial reports to identify and address trends and issues within district or Franchisee.
  • Utilizes and demonstrates effective management principles and practices creating an environment where Franchisee Gym employees are valued and respected.

Required Leadership Skills: 

  • Builds trust and credibility with general managers, Fitness Managers, club employees, peers, Franchise Partners and operators. Influences others, makes contributions, and supports group consensus.
  • Provides a clear understanding and vision of Corporate standards and priorities to Franchisees, their teams, and obtains results through influence.
  • Take immediate and appropriate action to guide Franchisee in correcting substandard performance.
  • Manages pro-actively by making timely and sound decisions, and anticipating the impact of those decisions on the Company and the Franchisee.
  • Informs the Chief Operating Officer and peers of important issues and offers potential solutions.
  • Knows how and when to escalate issues appropriately.
  • Continuously develops self professionally and personally.

Training and Development

  • Develop, coach and mentor Franchisee, and club team members. Assists in developing action plans for continuous improvement of results in each assigned location.
  • Work through influence to ensure any action plans are incorporated into club operations and follow up for accountability. It takes special skills to get buy-in and commitment. Can you influence others?
  • Provide input for Operations Training program development and to training programs offered by other departments such as marketing, and finance.
  • Roll out new policies and procedures to Management and ensure they are properly implemented. Follow up on the effectiveness of training or developmental programs through club visits.

Staffing and Building Great Teams

  • Coach and guide Franchisees and their teams on interviewing best practices for clubs.
  • Support the clubs in the operations and fitness certification processes.
  • Work with clubs to build best in class onboarding and development.
  • Provide quarterly focus in DAILY KPI management through training and development.

Administration and Auditing

  • Participate in Franchise Business Coaching meetings and annual conference.
  • Review Franchise Partner P&L’s. Work with COO and CFO to develop action plans to address cost control areas, while ensuring adherence to all Standard Operating Procedures.
  • Review Club Operational Reports (CORE – Club Operational Reports of Excellence) with Franchisee, using them as a measurement of operations’ ability to execute against company standards and as a development tool.

You must be a Maniac on a Mission who thrives in making a positive impact on our clubs, their people, and their members DAILY. No matter how you are feeling.


Experience in the following preferred:

  • Working understanding of DataTrak and Club OS
  • Know and understand the importance of a daily commitment to KPI’s. Including; TI Conversion, Membership conversion, PT Set, Show, Close, PT EFT as percentage of base.
  • Telephony inquiry knowledge and support of guiding prospect through to an appointment.
  • The Tour - Have you worked with an engineered tour before?
  • Understanding of Small group personal training and impact on PT/membership revenue
  • Daily numbers as the tool to change behaviors for success… DAILY!


MOST importantly.... you must be willing to commit 110% to our team, our franchisees, assigned clubs, and our members.


You will be in clubs working with the team 85 to 90 % of the month.  Ideal location is New Jersey, New York, Pennsylvania. 


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Flexible Scheduling
Fun Work Environment
Included Gym Membership